Volio was an interactive video platform for brands to drive engagement and conversion. It used pre-recorded video and speech recognition technology to create interactive experiences guided by the user's voice.
Just like a movie, the experience wasn’t in "real time" – but also like a movie, my goal was to create experiences that make you forget all about the technology and effects at play, and to blur that line between reality and technology – just for a minute or two. Suspension of disbelief at its finest.
Volio was one of 25 companies (out of thousands of applicants) to be accepted to the DEMO Mobile 2013 conference in San Francisco, CA. I was in charge of creating and writing the presentation, which included an explanation and live demo of our product. As creative lead, I thought that having our CEO actually "talk" to himself through a Volio, prepping his future self for our big presentation, would get the audience engaged, and to understand our product instantly. I was also able to use my stand-up comedy background to inject some humor into what was a very long day!