A 100% true interaction between my boss and I at Sony Electronics.

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BOSS:

Hey Robbie, thanks for coming in. Sony's new LF-S50G speaker has the same high-quality sound you expect from a Sony, as well as a built-in Google Assistant that takes voice commands. Can you make that sound really cool?

ME:

I got you.

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Great speaker. Even better listener.

You speak, it listens. With the LF-S50G, a built-in Google Assistant takes commands and can control all of your smart devices. Tell it to play your favorite song, or ask it any question you can think of. With touch-free gesture control, you can skip a song with the wave of your hand. 

BOSS:

Damn, that was both powerful and succinct. But get this... our new A1E OLED TV has the world's first acoustic surface, meaning that the speaker IS the screen. That means 8 million pixels form both an incredible picture, and pump sound right to your face. Whatcha you got for that, word nerd?

ME:

Bro...

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A picture so brilliant, it speaks for itself.

Welcome to the world’s first acoustic surface. Unlike any TV speaker before it, sound from the A1E OLED TV comes to you from the entire screen.

BOSS:

Son of a! I just can't seem to stump you, Robbie. But there's no way you could come up with another line that good about the same TV. You're probably spent from that first killer headline.

ME:

Bro...

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BOSS:

What the?! Okay, but what about a holiday ad that promotes our huge sale on TVs?

ME:

No sweat.

BOSS:

Damn, you're good. Okay, one more. This is a full page spread in a golf magazine, and we want to talk about the amazing resolution of our 4K TVs...

ME:

Say no more.