Sony 's Alpha cameras are a lot like Alpha males, dominant the DSLR market. I'm a lot like the opposite of an Alpha male, as I hate confrontation. The Sony a6000 had a ridiculously fast shutter speed at 11 frames per second. I wanted this campaign to ooze confidence, much like the Alpha males I try to avoid.
The Alpha camera series also came with a huge selection of lenses, and I was given this awesome photo to work with. I wanted to make the customer feel powerful.