When my Creative Director asked me to come up with a radio spot for "youngsters" about the Angus Third Pounder burger, there was only one option: rap song. He liked it, and asked me to pitch it in front of 20 McDonald's executives at a meeting. So I had to rap it. In a board room. Without music.
They loved it, but decided to leave the rapping to "professional voice talent" for the actual spot. I'm still bitter.
It wasn't all rapping at mcdonald's, though.
I also wrote a bunch of billboards and digital ads. Here's a couple samples:
