Sony 's Alpha cameras got their name for a reason—they’re dominant the DSLR market. Not at all like the Alpha males that grunt really loud in the gym or wear sunglasses at night. The Sony a6000 had a ridiculously fast shutter speed at 11 frames per second, so I wanted this campaign to ooze confidence—without being douchey like those guys.
The Alpha camera series also came with a huge selection of lenses, and I was given this awesome photo to work with. I wanted to make the customer feel powerful.